the brief. |
XII – Twelve Signage Scheme
XII – Twelve is a new fine dining cocktail bar located in a thoughtfully converted historic pub in Ashby de la Zouch. With a refined interior design and a carefully curated brand identity, the client approached us to develop a signage scheme that would reflect their sophisticated aesthetic and elevate the venue’s street presence. Our scope included exterior and interior signage as well as window graphics, all designed to seamlessly integrate with the architectural character of the building. |
the process. |
At Lemon Signs, we don’t do things half-squeezed - we give our clients a full service and are with them every step of the way.
Communication and transparency is key, we work this way to best achieve our clients goals and maintain our high reputation. |
the challenge. |
The primary challenge was working sensitively around the existing features of the historic structure. It was essential that any additions felt like a natural extension of the building rather than a modern intrusion. Achieving a balance between high-impact branding and subtle integration required careful planning, premium materials, and an eye for detail. All elements needed to reinforce the high-end feel of the brand without compromising the integrity of the property.
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the solution. |
We selected premium materials to ensure the signage conveyed a sense of quality and elegance. For the exterior, we crafted illuminated 3D letters in bronze—providing a warm, understated glow that complemented both the brand and the building façade. To maintain consistency, we applied matching design principles to the internal signage and window graphics, creating a cohesive visual experience from the street through to the interior spaces. Every detail was carefully considered to ensure seamless integration and long-lasting impact.
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the outcome. |
The result is a sophisticated signage scheme that enhances
XII – Twelve’s brand presence while respecting the building’s original character. The exterior 3D bronze lettering provides a distinctive identity and curb appeal, while the coordinated internal signage and window graphics offer continuity and refinement throughout the venue. The project successfully delivered on the brief, setting the tone for the premium experience customers can expect inside. |
our work.
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Internal Branding Goldsmiths |
HQ Branding
Robinsons / B&K Hybrid Solutions |
when life
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