the brief.

Robinson Structures HQ Branding
​
Robinson Structures is a modern, family-owned construction company specialising in structural steelwork, backed by three generations of industry expertise. Following a recent brand redesign, they appointed us to implement a comprehensive branding scheme for their newly built headquarters in Derby.

This prestigious project required delivery on a fast-track schedule to coincide with their grand opening. Our scope included external signage, a fully branded fleet of vehicles to boost brand visibility, and a suite of branded elements to support the launch event - including backdrops and event accessories. All installations needed to align precisely with the final phases of construction
​and landscaping.

the process.

At Lemon Signs, we don’t do things half-squeezed - we give our clients a full service and are with them every step of the way.
Communication and transparency is key, we work this way to best achieve our clients goals and maintain our high reputation.

the challenge.

With over a decade of experience in delivering high-quality branding solutions, we were well equipped to handle the technical elements. The real challenges lay in meeting the extremely tight deadlines and managing a constrained budget - while synchronising our work with the ongoing construction, landscaping, and delivery of the company’s new vehicle fleet.

the solution.

To ensure smooth execution, we broke the project into clear phases. First, we focused on installing the external signage, coordinating closely with on-site contractors. We then shifted to producing and installing branding materials for the grand opening, ensuring every detail was in place for the event. Finally, we completed the vehicle wraps, rolling out a consistent and striking visual identity across the fleet.

the outcome.

The result is a fully branded headquarters and production facility that reflects Robinson Structures’ renewed identity. The branded vehicle fleet now serves as a mobile ambassador for the company, reinforcing a professional image and increasing brand visibility across the region. The successful execution of this project not only enhanced the client's physical presence but also signalled a strong new chapter in their business journey.

our work.

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​Totem Signage
Nottingham Trent
​University

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Window Graphics
University of Derby

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Illuminated Signage - Consultation
Twelve Ashby

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Internal Branding
Goldsmiths

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when life
gives you
lemons...

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