the brief.

Goldsmiths – Transforming a Former Bookshop into a Contemporary Eatery
​
We were approached to develop a bold and engaging visual identity for Goldsmiths, a new eatery located in a former bookshop on the Nottingham Trent University City Campus.
​The name "Goldsmiths" was inspired by the street on which the building stands, providing a meaningful local connection and a strong foundation for the brand.

the process.

At Lemon Signs, we don’t do things half-squeezed - we give our clients a full service and are with them every step of the way.
Communication and transparency is key, we work this way to best achieve our clients goals and maintain our high reputation.

the challenge.

The key challenge was to transform the ground floor of a rather uninspiring and dated building into a warm, inviting, and visually distinctive space - both inside and out. The goal was to create a vibrant identity that would appeal to students, staff, and visitors, while standing out within a busy university setting.

the solution.

To breathe new life into the space, we implemented a series of bold and high-impact design elements:

• Interior Impact: We designed and installed large, glittering 3D gold letters spelling out Goldsmiths above the main counter. This striking feature became the visual centrepiece of the interior and set the tone for the brand’s personality.
• Exterior Signage: Two custom light boxes displaying the Goldsmiths logo were installed to ensure strong brand visibility both day and night.
• Window Graphics: To make the exterior more dynamic and reflective of the brand, we applied metallic gold vinyl graphics across the building’s full-height glass façade. The design featured a geometric pattern derived from the logo, creating visual cohesion and adding a touch of elegance.

the outcome.

The result is a transformed space that feels modern, welcoming, and distinctly branded. The cohesive design elements - from the statement signage to the elegant window graphics - give Goldsmiths a strong identity and curb appeal, attracting attention and footfall within the university environment. What was once an overlooked corner of campus has now become a stylish and inviting destination.

our work.

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​Totem Signage
Nottingham Trent
​University

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Window Graphics
University of Derby

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Illuminated Signage - Consultation
Twelve Ashby

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HQ Branding
Robinsons / B&K Hybrid Solutions

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when life
gives you
lemons...

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