Planning an advertising campaign requires careful consideration to get the results you ultimately want to achieve. There are many factors that influence the final result…target audience, the form and extent of advertising, the duration of the campaign and who do you want to see it.
Criteria for outdoor advertising
More and more effective marketing is achieved in high frequency reception areas. This ultimately reaches a far wider audience which means for you the greater potential and success for your campaign.
An outdoor exhibition site could be a street, a public place such as a shopping centre or simply on a means of commuting such as in a car, on local and long distance buses, trams, trains, taxis and bikes. Deciding on an external campaign it is possible to take advantage of the many complementary options corresponding to virtually every demand. Among many of its varieties commonly used are: billboards, which can be placed for example on the facades of buildings and strategically along traffic routes. Also electronic boards, LED screens, advertising placed on transport, ATMs and fuel pumps.
For each campaign, the key role is selecting a particular type of advertising which will therefore define the group of consumers selected. The criteria to consider could be age, gender, economic status, professional and social interests etc. all for whom they will be a message. Additional considerations is the assumed location and duration of exposure and of course the budget.
Depending on the type and nature of the promoted product, service or brand, message placed on specific carriers will be directed at people to gain the the best chance of recognition. For example advertising a certain brand of car will usually be placed on a billboard located near busy highways and major roads. While residential advertising offering a specific development will also be on a billboard or on another large area to capture the interest of potential buyers of new homes. These will most likely be located on the outskirts of cities and other areas that the contractor concerned has a vested interest.
Users of public transport will often have the opportunity to meet, for example, advertising posters located on vehicles. The so-called transit advertising makes it possible to provide basic information about its subject, through the use of the time that passengers spend in each means of transport. Another example of outdoor tailored to a specific recipient, are advertising the latest technologies, directed to people using everyday electronic devices (LED screens) and equipment of the banking system - advertising on ATMs.
The choice of a particular measure of advertising really depends on to whom it is addressed. To strengthen the assumed effect, it is possible and often desirable to combine several types of outdoor advertising guaranteeing to reach the largest audience possible.