Savvy business people are constantly on the lookout for ways to stand out from the competition and reduce marketing blindness, without having to outspend them.
The secret to effective advertising is to make a great first impression. Vehicle wraps are a very memorable way to spread your business’s message.
With all the current hype surrounding the various elements of digital marketing it is very easy to overlook some of the traditional tactics of marketing such as vehicle wraps. The key to a good vehicle wrap is all down to the design being eye-catching and professional, reflecting the business and the brand.
If you get the design right, then social media support your vehicle graphics. For example
High Awareness, Low Cost
Unlike costlier media, vehicle wraps work for you 24/7, 365 days per year, with the advances in material the wrap could last up to five years, making the actual amortized investment manageable for even small businesses.
There are various reports that show that vehicle graphics offer the lowest cost-per-impression of any form of advertising. Depending on your marketing strategy, on a given day, a single vehicle can generate between 3000 and 30,000 daily impressions. Indeed, UK government statistics, show that up to 3000 people will see your vehicle every day! The cost per 100 sightings of your vehicle can be as little as 2p. In comparison, direct mail is £1.94 and radio advertising is £1.21 per 100.
Other marketing benefits include:
Strategic and creative versatility—vehicle graphics can be used for long-term advertising or short-term product or event promotions—plus, you control the style (full or partial wrap), the design, and when wraps are updated or replaced.
Local targeting—driving (and legally parking) a wrapped vehicle around your local service area can dramatically increase awareness among those who live, work or attend school nearby; parked vehicles attract the attention of pedestrians, especially in a busy urban setting, but also at local sporting or cultural events, colleges, conventions and tradeshows.
Brand consistency—wraps help unify a campaign’s look and feel because they incorporate the same branding elements from your other marketing channels.
Non-marketing benefits include providing a predictable fixed-advertising cost, and preserving vehicle resale value by protecting paint from weather damage. We have had several clients who have removed their wrap and it has left the paintwork in amazing condition making the resale of their vehicle not only easier but achieving a higher purchase price.
Who Uses Vehicle-Wrap Marketing?
In sort any enterprise or business can make use of vehicle graphics. With some creative thought and understanding of the business, vehicle graphics can easily be integrated into their marketing mix. Some examples of businesses we have supported include:
Grills, bars, restaurants and salons
Specialty retail shops, such as florists, clothiers and pet groomers
Consultants, real estate firms, attorneys and other service professionals
Healthcare clinics, hospitals, and private medical/dental practices
Right Tactic, Right Time
Unlike other traditional marketing tactics such as Yellow Pages and newspaper ads, whose returns have declined, vehicle wraps’ broad reach and low cost-per-impression, can add horsepower to your mix and shift sales growth into high gear.
But don’t take our word for it. 3M researched the outreach a vehicle with graphics can potentially have. It was found that vehicle graphics have the potential to reach over 3000 people every hour if you drive on busy roads meaning you have a constant opportunity to reach customers or present your personality everywhere you go.
What do you do if your businesses brand colours are quite obscure or not a colour that a vehicle manufacturer provides? Simple come to Lemon signs and we can change the colour of your vehicle for as little as £400. Once you have finished with the vehicle simply remove the wrap to leave unblemished paint. Therefor you can buy a vehicle in a popular colour knowing it will be easier to resell.
Do you lease your vehicles? Our liquid wraps can be removed without leaving any glue residue - and there are no special tools required
Anything is possible in terms of design and once applied your vehicles original paint will be protected meaning no stone chips or scratches on your car, even after 3 or 4 years.
Interested in making your vehicles work for you then give us a call.