Planning an advertising campaign requires careful consideration to get the results you ultimately want to achieve. There are many factors that influence the final result…target audience, the form and extent of advertising, the duration of the campaign and who do you want to see it.
Criteria for outdoor advertising
More and more effective marketing is achieved in high frequency reception areas. This ultimately reaches a far wider audience which means for you the greater potential and success for your campaign.
An outdoor exhibition site could be a street, a public place such as a shopping centre or simply on a means of commuting such as in a car, on local and long distance buses, trams, trains, taxis and bikes. Deciding on an external campaign it is possible to take advantage of the many complementary options corresponding to virtually every demand. Among many of its varieties commonly used are: billboards, which can be placed for example on the facades of buildings and strategically along traffic routes. Also electronic boards, LED screens, advertising placed on transport, ATMs and fuel pumps.
For each campaign, the key role is selecting a particular type of advertising which will therefore define the group of consumers selected. The criteria to consider could be age, gender, economic status, professional and social interests etc. all for whom they will be a message. Additional considerations is the assumed location and duration of exposure and of course the budget.
Depending on the type and nature of the promoted product, service or brand, message placed on specific carriers will be directed at people to gain the the best chance of recognition. For example advertising a certain brand of car will usually be placed on a billboard located near busy highways and major roads. While residential advertising offering a specific development will also be on a billboard or on another large area to capture the interest of potential buyers of new homes. These will most likely be located on the outskirts of cities and other areas that the contractor concerned has a vested interest.
Users of public transport will often have the opportunity to meet, for example, advertising posters located on vehicles. The so-called transit advertising makes it possible to provide basic information about its subject, through the use of the time that passengers spend in each means of transport. Another example of outdoor tailored to a specific recipient, are advertising the latest technologies, directed to people using everyday electronic devices (LED screens) and equipment of the banking system - advertising on ATMs.
The choice of a particular measure of advertising really depends on to whom it is addressed. To strengthen the assumed effect, it is possible and often desirable to combine several types of outdoor advertising guaranteeing to reach the largest audience possible.
Whether you are looking for a small magnetic sign or a full body wrap, here at Lemon Signs we can provide for all your vehicle promotional needs.
From a small car to an articulated lorry, we can display your message on any vehicle.
Magnetic signs are personalised to say exactly what you want to say, when you require your car or van to advertise your business. They are completely safe to use on your car and won’t damage the paintwork in anyway, and you also have the convenience of being able to remove the sign whenever you choose.
Vinyl graphics are a more permanent way of advertising your business and/or displaying your logo or business name. Any size or colour can be supplied, so we can assure you that we can fulfil your requirements, whether you have a motor cycle or box van.
We will help with any graphic designs if required to make sure when you drive away, you’re happy with what we have done. It is a simple and effective way of advertising who and what you are – a middle price range, so affordable too.
Vinyl wraps, whether they are partial or full, are a more stunning way of displaying your advertising needs. The wraps are perfect for motor sport advertising, or maybe you just have a graphic that would suit a larger portion of your car; whatever your needs, we have the technology to achieve it. Liquid wraps are the pinnacle of vehicle advertising. Not only do they not damage your paintwork, but they can in fact protect your vehicle from stone chips, scratches and the elements. It is easy to peel off and can be applied to all parts of the vehicles body, including wheels. Whatever part of your car you want covering, and in any colour/design you choose, we can deliver a professional service and make your advertising dreams come true. Any potential damage can be easily repaired too, should the need arise.
Perfect for lease cars, vans or lorries for advertising, or simply treat yourself to the colour car of your dreams (and protect your car into the bargain) liquid wraps really do what it says on the tin and from as little as £400, to change the colour of your car, it is a realistic option.
Car graphics are just part of what we do. We can create an entire promotional package, from car advertising to complete exhibition displays. Stickers and flags, banners and window graphics – if you need to be seen, we can make you visible
What is networking and why should we network?
A possible definition of networking - exchange of information or services among individuals, groups, or institutions, cultivation of productive relationships for employment or business.
However, it is important to note that networking is more than several hundred contacts in your phone and much more than a presence on a social network.
I recently received an email along the following lines from attending a local network event.
I have met the person in question twice and spent about 35 minutes in their company:
"Hi, remember me we meet a couple of times at that network event. I noticed from your social media that you are doing very well. I am looking for a job, can you give me a job, alternatively recommend me to someone…”
This is not the best way to use your networking opportunities, networking is certainly not a direct soliciting for a job, contract or advertising space or random contact out of the blue.
Even in this modern digital age networking should not just happen virtually. We have not evolved as a race to accept virtual networking, people still buy from people but like to meet those people face to face.
When carried out correctly networking will work as a strategy to acquire your dream job or gaining a new client, actually it might be the best way for that, but it requires knowledge in building mutual trust and frequent contact with members of our 'network'
The definition I have quoted earlier was a good “book” definition but lacks some vital key information. Firstly, to have a network of contacts, you need acquire and nurture them. They may be colleagues from college, student organizations, people from all institutions and organizations that so far co-operated with you. It’s not the quantity which is important but the quality. Quality contacts will give you a far greater reach than a volume of contacts that are just data in a database.
Recent research has found that a person is able to maintain quality contact only with 150 people. Exceeding this will result in a reduction in the quality of the relationship.
Who should be in your network? It should be people that we like, we know very well and most importantly whom we trust, people who we can have a win win relationship with.
Networking is a relationship
True networking is never ending, and certainly doesn’t’ stop on ‘adding’ someone new to your profile on social media as a connection. It is a dish that needs a few of essential components: systematic, time, trust and reciprocity. Mix them well and you will be a successful networker.
You know what your connection is interested in? Send them a link to interesting articles in the field. Find out if you have any common interests? This gives you an opportunity to develop your relationship besides talking about work. Of course never forget any key celebrations in your connections life such as birthday, wedding anniversary, work anniversary.
Many people develop their network of contacts then never achieve a return on that investment. It’s important to use your network services. Do not be afraid to ask for a favour, buy from them – sell your own services. Networking is about building confidence between two parties so that each one of them is happy to recommend each other’s services.
Networking is a measurable benefit
So you have defined a networking action plan. How do you know all this networking is paying off? A simple spreadsheet tracking who has referred your business could help you track your return and help to plan how and which connections deserve special attention from you.
Networking pays off, because good and trustworthy "business friend" is great access to knowledge, skills, contacts and resources which you might not poses.
Last but not least - networking is a commitment, but should also be a pleasure.
Would you agree?