Savvy business people are constantly on the lookout for ways to stand out from the competition and reduce marketing blindness, without having to outspend them.
The secret to effective advertising is to make a great first impression. Vehicle wraps are a very memorable way to spread your business’s message.
With all the current hype surrounding the various elements of digital marketing it is very easy to overlook some of the traditional tactics of marketing such as vehicle wraps. The key to a good vehicle wrap is all down to the design being eye-catching and professional, reflecting the business and the brand.
If you get the design right, then social media support your vehicle graphics. For example
High Awareness, Low Cost
Unlike costlier media, vehicle wraps work for you 24/7, 365 days per year, with the advances in material the wrap could last up to five years, making the actual amortized investment manageable for even small businesses.
There are various reports that show that vehicle graphics offer the lowest cost-per-impression of any form of advertising. Depending on your marketing strategy, on a given day, a single vehicle can generate between 3000 and 30,000 daily impressions. Indeed, UK government statistics, show that up to 3000 people will see your vehicle every day! The cost per 100 sightings of your vehicle can be as little as 2p. In comparison, direct mail is £1.94 and radio advertising is £1.21 per 100.
Other marketing benefits include:
Strategic and creative versatility—vehicle graphics can be used for long-term advertising or short-term product or event promotions—plus, you control the style (full or partial wrap), the design, and when wraps are updated or replaced.
Local targeting—driving (and legally parking) a wrapped vehicle around your local service area can dramatically increase awareness among those who live, work or attend school nearby; parked vehicles attract the attention of pedestrians, especially in a busy urban setting, but also at local sporting or cultural events, colleges, conventions and tradeshows.
Brand consistency—wraps help unify a campaign’s look and feel because they incorporate the same branding elements from your other marketing channels.
Non-marketing benefits include providing a predictable fixed-advertising cost, and preserving vehicle resale value by protecting paint from weather damage. We have had several clients who have removed their wrap and it has left the paintwork in amazing condition making the resale of their vehicle not only easier but achieving a higher purchase price.
Who Uses Vehicle-Wrap Marketing?
In sort any enterprise or business can make use of vehicle graphics. With some creative thought and understanding of the business, vehicle graphics can easily be integrated into their marketing mix. Some examples of businesses we have supported include:
Grills, bars, restaurants and salons
Specialty retail shops, such as florists, clothiers and pet groomers
Consultants, real estate firms, attorneys and other service professionals
Healthcare clinics, hospitals, and private medical/dental practices
Right Tactic, Right Time
Unlike other traditional marketing tactics such as Yellow Pages and newspaper ads, whose returns have declined, vehicle wraps’ broad reach and low cost-per-impression, can add horsepower to your mix and shift sales growth into high gear.
But don’t take our word for it. 3M researched the outreach a vehicle with graphics can potentially have. It was found that vehicle graphics have the potential to reach over 3000 people every hour if you drive on busy roads meaning you have a constant opportunity to reach customers or present your personality everywhere you go.
What do you do if your businesses brand colours are quite obscure or not a colour that a vehicle manufacturer provides? Simple come to Lemon signs and we can change the colour of your vehicle for as little as £400. Once you have finished with the vehicle simply remove the wrap to leave unblemished paint. Therefor you can buy a vehicle in a popular colour knowing it will be easier to resell.
Do you lease your vehicles? Our liquid wraps can be removed without leaving any glue residue - and there are no special tools required
Anything is possible in terms of design and once applied your vehicles original paint will be protected meaning no stone chips or scratches on your car, even after 3 or 4 years.
Interested in making your vehicles work for you then give us a call.
9/26/2017 03:11:44 am
If you drive a wrapped vehicle around local street then it will increase awareness among those who live, work or attend school nearby which in result automatically lure people to come there .
1/29/2021 08:52:35 am
I am thankful that this post pointed out that one of the many benefits of Advertising Vehicle Wrap is that is low cost but highly effective. Assuming that I own a business, I would definitely want my business to mobilize an advertising plan that is highly effective long-term. I will definitely keep this information in mind should I require an advertising vehicle wrap for my business in the future.
2/21/2022 12:19:42 am
I appreciate that this post stressed that one of the benefits of fleet wrap is that it is low in maintenance but highly effective. The other day my brother shared that he is looking to have his business promoted through car advertisements. I will definitely mention to him about fleet wrap.
2/28/2022 06:37:24 am
I can see how you could use your vehicle for promotional purposes by giving it a durable car wrap. I like how this article explained that it can attract potential customers to try out your products as they drive. I think small businesses should consider investing in this for brand presence.
10/13/2022 07:14:58 pm
I like the tip that you gave that vehicle wraps could provide an advertisement for your services or products. A couple of days ago, my best friend told me he was hoping to find a business car wrapping service that could offer graffiti-like wrapping design for their food truck business. I love this instructive article. I'll be sure to tell him that it will be much better if he consults vehicle wrap services as they can provide information about the design process.
10/17/2022 08:53:31 am
The other day my wife mentioned that she would like to promote her business. I like how this post shared that car wraps are effective. I will definitely keep this information in mind for future references.
10/17/2022 08:53:53 am
I have an uncle who wants to open an auto repair shop next year, so he's interested in learning more about his marketing options. I liked what you mentioned about car wraps and how they're a cost-effective option to advertise your brand, so I'll make sure my uncle gets this right now. Thanks for the information on vehicle wraps and how they're a great marketing tool.
10/19/2022 07:23:48 am
One of the most important bits of information, in my opinion, is this. I enjoyed reading your essay, too. I liked how you explained.
11/24/2022 11:29:51 pm
Excellent article! Your post is essential today. Thanks for sharing, by the way.
12/28/2022 06:05:29 am
I like your saying that because wraps use the same branding components as your other marketing platforms, they help a campaign's look and feel to be cohesive. My sister owns a business and wants to expand her marketing efforts. I'll advise her to obtain car wrapping so that the campaign's visual elements are consistent with her company.
1/9/2023 10:41:28 pm
Thank you so much for sharing such an informative blog.
1/12/2023 07:00:17 am
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1/13/2023 02:53:48 am
I found it interesting when you said that five years is the estimated life of a vehicle wrap for your car A couple of days ago, my best friend told me he was hoping to find a car wrapping service that could offer wrapping design with protection for his Toyota Supra. I love this instructive article, I'll tell him it will be much better if he consults vehicle wraps services as they can provide information about the design process.
1/20/2023 01:22:48 am
Nice post. I learn something totally new. Keep posting!
1/25/2023 04:47:21 pm
I like how you said that vehicle wraps work 24 hours a day and 365 days a year to promote your business. My best friend and I own a small business together, and we'd like to find an effective way to bring more customers in. We actually have a van that we use solely for work, so we'll have to find a graphics company that offers vehicle wraps for it this month.
1/30/2023 04:48:01 pm
Thank you for sharing such an insightful article. Hope to read more content just like this soon
3/7/2023 07:34:09 am
Thank you for letting me know that wraps allow you to incorporate a campaign’s look and feel. My friend wants to promote their business through his car. I should advise him to turn to an expert in commercial vehicle decals to ensure precise work.
3/27/2023 09:41:22 pm
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