The Art of Brand Awareness is a varied and wide open space, darting between the galaxy of marketing resource, budgets, demographic and locations.
One thing that makes perfect sense is that you present your brand or message to soak information through to any of the five senses. It doesn't matter how important you are, how senior you are, how well briefed you are, how much stuff you know, none of that matters.
It doesn't matter how important the material is either. The only way that your audience, and indeed you, can process the information of the person speaking is that they can see it, they can hear it, they can have emotional response and touch it, they can smell or taste it. Now in most presentations we don’t have a chance to smell or taste the message or brand - so this leaves us with just three ways of getting information through - visual, audio and kinaesthetic.
The majority of presentations given in Conferences, board rooms, meeting rooms, canteens, open plan desks and workspaces up and down the country consist of either someone stood there talking, or someone stood talking with a bunch of slides that you can or sometimes can't read.
At best, you’re presenting to 60% of your audience (The audio and visual learners).
Although even that isn't guaranteed as many presentations are carried out in a fairly dull way. They have a habit of delivering in a monotone with no change in pace delivery. This can lead to a drab experience leading to lose of interest and focus, resulting in the audience forgetting who you are and what key messages you were trying to convey.
We live in a modern world of interactive messaging, visual examples of messages or brand reflection from the Banksy to iPad Technology which capture the imagination. Some of the most iconic Brand Messages are those that are the most basic in form or totally opposite being bold and innovative.
Text and Words are used to carry a message but to create a hook that hangs in the memory of the audience, you need to think outside the box.
Midland Conference Services are a company who not only thought outside the box, they redefined the box with a creative idea that we, at Lemon Signs, brought to life with our unique 3D Sign building technique.
“The Globe” Idea represented the most effective way of bringing to life our clients message in a display that will be completely unique and designed with barriers only the imagination will create.
Each Globe we created measured 1.5m in diameter and was carefully crafted by our CNC operated machine and the finished by hand using a multi-layered design principle combining painted decoration and print all that fitted on a base that could rotate allowing to present both sides of the globe.
Now you may be asking yourself: “How am I going to fit designing something as creative as this into my planning schedule for our next event?”
At Lemon Signs we are building our reputation on innovation and honesty.
We work with our clients to bring ideas to life in the most creative way to maximise brand awareness and be memorable to your target audience all this tailored to your time-scale and budget.
The whole process of creating not one but 3 Globe’s was achieved in five days from brief to finish, all created in house at Lemon Signs of Derby. Our commitment to achieve this target, whilst balancing new technologies in signs creation, saw us hiring additional staff and working from dawn to dusk.
We have the team to deliver the results and have the contacts to expand given any task from small to large.
Don’t be caught up in presenting your brand in a way that will be forgotten - on't waste your time and money.
You deserve better than this, at Lemon Sings we will help present your message in such a way that your customers will remember for a lifetime - can your sign maker do that?